A photo of Yvonne Martinez

Yvonne Martinez

Creative Product Leader | Designer | Strategist

My Work

Finished plushies from the Loopables and Sewables craft kits

Launch of Loopables & Sewables

I led the development of two innovative product lines from concept to a successful market launch, capturing new consumer age groups and opening new revenue streams.

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A diagram showing a product design workflow

Building a High-Functioning Product Design Team

I built a PD team from the ground up, hiring 7 people and creating a standardized framework that reduced tutorial errors to <1% and never missed a launch deadline.

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Colorful bricks representing a creative workshop

Leading Creative Ideation with LEGO

I designed and led a creative workshop for the LEGO Group's Product Design Team, leading high-level discussions on creativity, tactile play, and rapid prototyping.

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